
The responsibility of bringing sacred plants into modern markets

As an Irish company supplying an indigenous plant medicine to Ireland, we feel it is our responsibility to comment on cultural appropriation and to discuss the responsibility that comes with bringing such plant medicines to modern markets.
For those of you that don't know our origin story, Saoró is rooted in Shamanism with the spirit of the brand being guided in this light, and a genuine desire to share cacao as a sacred medicine rather than a commodity. Our ethos is activist-led. Profits are reinvested into community. We prioritise meaningful support for both our Irish community and our Indigenous producer partners, while also placing great care on flavour and quality.










