Andy Worall

The craft sustainable chocolate sector allows farmers and consumers to be so much more connected. A much greater share of the consumer's spending power inevitably flows back to the farmer/processor at origin and the farmer's broader community. Greater onshoring of value-added processes as well as more traceability of the ingredients also allows the 'where' and 'how' cocoa is grown to become part of the consumer experience, enjoyment and eventually brand preference. After all, great chocolate will always taste even better when its doing good for the planet and people that made it possible.